Artificial intelligence (AI) is no longer a distant future: it’s already embedded in business operations, customer interactions, and everyday tools. Yet many small and medium-sized enterprises (SMEs) are using AI without a clear strategy or policy. With the upcoming EU AI Act taking effect in 2025, it’s more important than ever for business owners to understand what AI means for their organization.

That’s why the new course AI aware was created: a practical, accessible, and immediately applicable training program developed especially for SME entrepreneurs who want to use AI responsibly, with attention to both people and society.

What you will learn in AI aware

This course provides concrete tools to:

• Understand and apply generative AI in your day-to-day work
• Use AI without compromising customer trust or brand identity
• Comply with the requirements of the AI Act and GDPR
• Organize business processes more efficiently while staying in control

Designed by and for entrepreneurs

AI aware is an initiative of Rotterdam University of Applied Sciences, in collaboration with the Responsible Applied Artificial Intelligence (RAAIT) program. This program brings together the universities of applied sciences in Rotterdam, Amsterdam, and Utrecht, along with companies and societal partners, to develop responsible AI solutions that can be applied directly in practice. The course was co-created with SME experts and is tailored to real-world situations and choices entrepreneurs face every day.

Affordable thanks to regional support

Thanks to support from the Municipality of Rotterdam and the Province of South Holland, the course is offered at a reduced rate of just €250 (normally €500). Plus, each participant may bring a colleague free of charge.

Course dates

• 27 October 2025
• 10 November 2025
• 24 November 2025
• 8 December 2025

More information and registration

This course will be in Dutch only. Visit this page for more information and to register: A.I. BEWUST – A.I. werkt voor jou als je weet wat je doet!